// SAM TAGGART METHODOLOGY
The D2D Formula.
Five steps. Sidewalk to signature. Run them in order or watch the door close on you. Same sequence across solar, pest, alarms, roofing, and home services. Different scripts per vertical — same operating system.
The Formula is what Sam coaches inside D2D Experts and what runs underneath every keynote, every podcast episode, and every chapter of Eat What You Kill and ABC$ of Closing.
// THE SEQUENCE
Five steps. Run them in order.
Skip any step and the door closes. Run them all and you get the close 4 out of 10 times instead of 1.
01
The Approach
How you walk up. Body language, pace, eye contact, and the very first sentence. The door opens or doesn't before you ever say your name.02
The Intro
Eight seconds. Disarm them, earn the conversation, get them curious. No pitch yet. Just a reason to keep listening.03
The Demo
Show value before you ask for anything. The product, the savings, the problem-solve — all framed around their specific situation, not your script.04
The Close
Assume the sale. Five closing patterns from ABC$ of Closing. Ask for the business with assumption, not hope. Silence after the ask.05
The Confirmation
Set expectations for what happens next — install date, paperwork, the call you'll make. The confirmation is what protects the deal from cancellation.// COACHING THE FORMULA
How Sam teaches it inside D2D Experts.
The Formula isn't learned in a classroom. It's coached in the field, on real doors, with real homeowners, with feedback that happens between knocks — not at the end of the week.Inside D2D Experts, the Formula is the operating system every coaching call, every ride-along, and every role-play references back to. Reps don't graduate from the Formula. They master it deeper with every rep.- Every rep gets a Formula self-score after every shift
- Coaches grade each step on a 1–5 scale, not pass/fail
- Weekly team review picks the lowest-scoring step to drill that week
- Producers who can teach the Formula become leads
// About THE AUTHOR
Sam Taggart
Founder of D2D Experts and The D2D Association. 17 years on the doors. Author of Eat What You Kill, ABC$ of Closing, and The Self-Xperience, and host of The D2D Podcast. He has trained more than 1,000 companies across solar, pest control, alarms, roofing, and home services.
